Truly, each customer is unique. From a practical business perspective, we adopt the segmentation approach.
However, in this era of electronic data where we are getting longitudinal customer level data, be it at any level, business can leverage the insights from those data and frame strategy to serve better to the high value customers, at the least. InsightsDomain has solid capability to partner with its clients to drill down the analysis to customer level, generate insights, evaluate the business viability of framing a strategy for those customers and eventually recommend the best approach.
