It goes without saying that businesses need to segment customers or markets in order to better meet or exceed expectations.
At InsightsDomain, consultants always ask this question before they start: “Which type of segmentation makes the best sense for our clients’ business keeping in mind their business strategy”? Sometimes we launch with clients’ historical segments if they want us to do so. But, we are constantly vigilant on our journey and evaluate if that was the best way to segment for a specific marketing campaign. Our consultants adopt LLO (Launch- Learn-Optimize) approach in order to make it a smarter marketing program.
